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Visual Wellbeing: Intersections of Rhetorical Theory and Design (Rhethoric…
Visual Wellbeing: Intersections of Rhetorical Theory and Design
oral communication and image making share the goal of establishing vivid representation
Desegin an rhetoric both deal with functional, contextual, and social aspects of language and symbol systems
Pictorial turn
as a mass perception a collective anxiety about images and visual media and the turn to images in intellectual disciplines not only in the human sciences but also in the natural sciences
characterized by its rhetorical dimensions
Reception of images, conditioned by experience and culture
Recognize audience
Both are a practice an art
Practice because new knowledge can be achieved be practicing
Rhethoric and the visual: Key concepts
Enargeia - the similarities between rhetoric and visual arts, because it refers the author's ability to recreate vivid description
Energia - refers to the energy, movement, efficiency, or force of an expression and is not necessarily visual
Eudaimonia - evokes human wellbeing
Visual Wellbeing
pleasurable looking
As Critical Framework
Human experience
Evoke emotions to the viewer
Authentic account illuminates the distinction between gazing and looking as they are evoked in viewers
deeper visual
experience that engages memory
Visual design makes values visible and, as a result, becomes a means for altering the “defective” nature of the environment by communicating ideas and ideals to the community