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Bussiness to bussiness (Sellers (Analyse through (How your value…

- - - - Recognizing both factors avoids the commodity trap
- - - - Top of pyramid are inspirational elements.
        
        Improve future vision
        
        Hope of the future
        
        enhance company social responsability
      - Base of the pyramid easier to measure
        
        the more emotional elements have been difficult to isolate and quantify, also harder to implement
      - Elementas that matter the most
        
        Customer loyalty and performance on elemnets have a one to one relationship
        
        Cost reduction not in the top 10
        
        20 of the 36 elements, including,
        
        time savings
        
        decreased hassles
        
        responsiveness
  - - - Stability
      - Product quatity
      - variety
      - responsivness
  - - - use a survey
        
        products
        
        services
    - - Interviews to explore their needs
    - - Determine wich core elements to focuse on first
        
        Product planners
        
        pricing expertns
        
        salespeople
        
        service representatives
        
        other costurmes facing staff
    - - asses best ideas form ideation session, how they fit in
        
        Customer experience
        
        Identivy tangivle results
    - - Reevaluate how you stack up against competitors
        
        Runing the orifinal researhc
    - - Being easy to do bussines
      - Commitment to relationship
      - Integration with the channel
    - - teke the desitions to increase the proposition