COLOR THEORY
VOCABULARY
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COLOR HARMONY
COLOR SCHEMES CONNOTATIONS
Hue: another word for color
Saturation: refers to intensity (more or less vibrant)
Value: How dark a color is
Monochromatic
Analogous
Complementary
Split Complementary
Triadic
Tetradic
Black and white and grey are used to make the color scheme stand out
COLOR WHEEL
MONOCHROMATIC
VIbrant colors are more childlike and fun while desaturated colors suggest more seriousness and sofistication
simplicity, harmony, sofistication
COMPLEMENTARY/SPLIT COMPLEMENTARY
childish, attention calling, contrast,
ANALOGOUS
pleasing, emphazising the meaning as colors are very similar
TRIADIC
striking, unsettling
used with white, both colours stand out and call the readers' atenttion
purple is dark and serious but femenine