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Coffe Table (Environment (LCA (Average 60+ years. The materials and…
Coffe Table
Environment
LCA
Average 60+ years. The materials and structure of the product allows it to hold for more than 60 years.
The 6'Rs
Recyclable - The Coffee Table will be environmentally friendly. the products is almost 90% recyclable
Cost
Manufacture
Batch Production - The tables will be sold to several large scale airport high class lounges meaning around 700 tables will be sold.
Purchase
The cost of these tables will be around 2500 crowns because the "company developers" already have the manpower to create 700 sustainable products for the price. The CPU is relatively low due to already established factories and employes (+previous funding background)
Ergonomics
Size
Overall Dimensions - 100 x 70 x 50 are the most pleasing dimensions for a coffee table according to our TA. 35.7% find it the most pleasing.
Form
Circular - Based on our primary research, the circular form is the most pleasing form of a coffee table. 64.3% find it the most satisfactory.
Materials
Smart
Graphene - Graphene is very smart, aesthetically pleasing. A very fitting material for a modern coffee table. Another material that is safe and efficient based on primary research is wood. Classy, modern and desirable.
Sustainable - Wood or stone, both natural materials and easy to dispose off.
Industrial Production
Just in time
The manufacturer will receive all of the materials just in time that he needs it to limit the storage space and it leads to less left over materials.
Batch
The production method will be batch because it is the most efficient, the CPU will be more accurate and market pull will be greater.
Company Identity
The Image
Slogans
"The environment first, you second"
"We are here to kick ass and create awesome tables and we are all out of asses" - Leon, not Ciaran
"We like you, but we like tables more"
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Aesthetics
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Colour
White, black, grey, wood, glass (trasnlucent)
Fashion
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Modern
The Coffee table will be in a modern fashion, inspiring business.
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Culture
Values
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Society friendly, not offensive nor harmful to the public
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Customer Specefication
Questionnaires/Surveys
The survey was completed by 14 customers and civil people, our target audience. It gave valuable primary research
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