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LO5 :star: :star: (Design Impact of Resources (Quality of paper, Colour,…
LO5 :star: :star:
Design Impact of Resources
Quality of paper
Colour
Hard copy/ electronic copy
Cost of consumable
Cost of distribution
Timescales
Types of communication
Order of a business letter: The address, data, letter heading, heading/subject, salutation, contact information, body, signature, introduction.
Social Media: Formality of the structure, consistency in design, communication policy.
Data collection: Form contents, structure, layout, purpose, customer feedback.
Questionnaire: Quantitative, qualitative, likert scales, question types, legal requirement.
Marketing documentation: Consistency, brand awareness, design and impact.
Business Communications
Audience (internal, external, specialist)
Purpose (to inform, to persuade. to thank,to deal with a complaint)
Content (complexity, numerical, graphical)
Business function (marketing, human resources)
Available resources
Formal Communication
Letter, report, notice
Verbal Communication
Telephone, message, face to face
Electronic Communication
email, text message/short message service (SMS), picture message/multimedia messaging service, social media, web page, presentation slides
Marketing Documentation
business card, press release, promotional literature, questionnaire, data collection sheet
Recruitment Documentation
job description, person specification, job advertisement, application form