LO5 :star: :star: (Design Impact of Resources (Quality of paper, Colour,…
LO5 :star: :star:
Design Impact of Resources
Quality of paper
Hard copy/ electronic copy
Cost of consumable
Cost of distribution
Types of communication
Order of a business letter: The address, data, letter heading, heading/subject, salutation, contact information, body, signature, introduction.
Social Media: Formality of the structure, consistency in design, communication policy.
Data collection: Form contents, structure, layout, purpose, customer feedback.
Questionnaire: Quantitative, qualitative, likert scales, question types, legal requirement.
Marketing documentation: Consistency, brand awareness, design and impact.
Audience (internal, external, specialist)
Purpose (to inform, to persuade. to thank,to deal with a complaint)
Content (complexity, numerical, graphical)
Business function (marketing, human resources)
Letter, report, notice
Telephone, message, face to face
email, text message/short message service (SMS), picture message/multimedia messaging service, social media, web page, presentation slides
business card, press release, promotional literature, questionnaire, data collection sheet
job description, person specification, job advertisement, application form