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iPhone X Adv (Models (City (Neon light effect)(dark coloured, futuristic…
iPhone X Adv
Models
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City (Neon light effect)(dark coloured, futuristic [Tron])
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Story flow
Scene 1
Brush stroke flowing in the air, then guide the audiences' attention towards the product, iPhone X.
As the brush stroke goes, the phone will spin in slow-motion to show to the audience the overall design of the phone.
As the phone turns and the charge jack is facing the camera, camera will zoom in to the charge jack.
Scene 2
The audiences' attention will be brought to the inside of the phone. An illusion of entering a looping tunnel will be conveyed to the audience after the camera zooms in the charge jack. The camera will pass through the looping tunnel and with a splash of light, the city will appear.
Camera shows city overall view using long shot(some details). Train passes through the city with neon outline. As the train travels, the neon light and the city's neon light wire frame will guide the attention to the next component, battery.
Camera will then zoom in to the component and show the detail of it. Neon light will help to guide the audiences' attention. At this scene the overall view of the phone will be in the form of wire frame (black/super blur) but the component which is focused on will be coloured and textured. (The neon light will be the torch light to light up the focal point)
The motherboard will be displayed first, then the battery. The battery will come from the view of the camera and slowly drop onto the motherboard. (Battery drop through the camera, like ghost) After the light will move to the the chip, then the light will move to where the camera locates. The light will act as a laser pen and draw out the shape of the camera. Then the phone will flip and show the complete version of the phone(fully coloured & textured). Specification of the camera will be shown using After Effect.
Scene 3
The camera zooms out to show the overall view of the phone. The phone will then turn again to show the overall view.
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