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Visual Wellbeing: Intersections of Rhetorical Theory and Design (Rhetoric…
Visual Wellbeing: Intersections of Rhetorical Theory and Design
Resembles between
Rhetoric
process that inheres in all discursive practices
that influences social consciousness
Belongs to the family of design arts
Consider images as expressions of cultural meaning
examines relationship between images and text
art and practice
Design
area of human experience, skill... that reflects man's concern with appreciation and adaption of surroundings in his material and spiritual needs.
Differences between Rhetoric and Design
Rhetoric
Theory and skill development
All individuals are able to produce it
Design
Skill development
experts and designers produce it
collaborative processs
Rhetoric and the Visual: Key Concepts
Enargeia
Refers to the author's ability to (re)create a vivid description
to appear before the eyes of an audience
Energeia
Energy, movement, efficency, or force an expression
NOT necessarily visual
Eudaimonia (Flourishment)
Wellbeing, pleasure and happiness
Visual Wellbeing
Sensing vitality and prosperity
via visual sense
formulated by using
enargeia
eudaimonia
Visual Wellbeing
Sensing vitality and prosperity
Via visual sense
using
Enargeia
Eudaimonia
supplemented by rhetorical concepts
cooperation
influence
persuasion
Exigence
Effect
Viewers regain their sense of fullmilment
via visual media
Theories of Rhetoric and Design
To instruct
to move
to please
Art and Practice