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ICE CREAM MAN (CHALLENGES THEY FACED (Rising rental cost (unable to…
ICE CREAM MAN
CHALLENGES THEY FACED
Rising rental cost
unable to afford
gives up stall
Not easy to get a license
youths not willing to continue the tradition as they see no point
Getting old
Not as strong and healthy to keep on going
Does not make much profit to live comfortably in the modern Singapore
only allowed in certain places in Singapore
gets harder to find a place in Singapore to sell at
HOW 2 PROMOTE
use special deals to attract youths
e.g gain 50 likes on Instagram to get free ice cream
promote on social media
raise awareness amongst youths easily
creating an social media page
introduce more flavours
WHY ARE WE PROMOTING?
To prevent the trade from "dying"
ORIGIN
Part of Singapore's rich culture
In the past people sold ice cream because they were not really educated
WHEN IT WAS CREATED
Started selling in the 1900s
Travel on a motorbike with a sidecar
INTERESTING FACTS
sellers began to sell with biscuit, thus the trend caught on
sold in blocks as it melts faster in stick form
REASONS WHY PEOPLE STILL CHERISH IT
Childhood
Nostalgia
Simple and cheap
Ice cream < $2
WHO
Sells
Old uncles
Chinese uncles
Buys
Tourist
Kids
Mostly middle age people buys them
LOCATION
Convenient in some places
Downstairs HDB Flats
Can be found outside schools
Crowded places in town e.g Orchard road
OPINION STATEMENT
Social media is the best way to promote traditional ice cream.
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