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TRADITIONAL PROVISION SHOPS (ITEMS (Sells basic necessities. (Canned food,…
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RADITIONAL PROVISION SHOPS
PEOPLE
CUSTOMER
housewives
Buy necessities from there.
student/youth
Tend to go there to buy food after school.
OWNER
The owner of "mama " shop are usually indian man.
The mama in mama shop was actually derived from the Tamil word “mamak”, which means uncle or elder.
ITEMS
Sells basic necessities.
Canned food
Drinks
Detergents
Toiletries
Snacks
Traditional provision shops are often family-owned and operated on a smaller scale with lesser administrative things compared to larger businesses.
Mama shops are small, non-air-conditioned convenience stores that sell a wide variety of very cheap and generic goods.
Family-owned
LOCATION OF THE SHOPS
Located at places of convenience such as void decks of HDB flats or shop houses.
There are some traditional provision shops around some parts of Singapore.
Locations of operating mama shop:
Tee Seng Store @ Rosyth Road
Pin Pin Piau Kay & Co. @ Seng Poh Road
Occupies the wall space of a shop house five-foot-way.
HISTORY
1980s-1990s
From 1980 onwards, “mama shops” sprouted in void decks all over Singapore
In 1986, there is 1262 provision shops.
2000s
"mama shops" are becoming lesser around Singapore
There is only less than 110 stores.
Becoming less well-known as compared to the 1980s.
PRICES
Items are cheaper and more affordable.
Sells items that are more favorable among the older generations.
You can find anything you need or want.
DEMAND
POPULARITY
Gain popularity in the past (eg. 1970s era):
Most people find mama shops convenient as they are located near their houses.
Items are sold cheaply
Friendly Store Owners and clerk
Great customer relations
As most T.P.S are run by solely the owner of the store and have been done so for a long period of time. many are well mannered and experienced.
Decline in popularity (eg. 2000s era)
: Singapore's rapid modernization have caused the rise of supermarkets and other convenience store chains and thus fall of TPS
Lack of successors. No one wants to take over the business as it is seen as and desirable and of low class.
Have been struggling with the stiffer competition. Such as modern supermarket chains.
Rising rental costs.
Decreasing number of returning and new customers.
