BIG DATA (An Introduction to Design Thinking - Process Guide (Prototype…
An Introduction to Design
Thinking - Process Guide
Provides focus and frames the problem
Inspires your team
Informs criterian for evaluating competing ideas
Captures the hearts and minds of people you mee
Prototype mode is the generation of informative elements such as drawings, artifacts and objects with the intention of answering questions that bring us closer to the final solution.
To ideate and problem-solve.
To start a conversation.
ID a variable
Ask users to compare
Get obvious solutions out of your heads, and drive your team beyond them
Uncover unexpected areas of exploration
Harness the collective perspectives and strengths of your teams
DESIGN & THINKING FOR
dynamic and iterative
Creates shared meaning
Combines logic and creativity
Insists business people keep focused on humans and
relies on both creativity and logic.
tips for telling a great story
human needs and human problems
real or imagined human protagonists
Feature struggle and require
the character to change
Be about a specific person or
a small group of people