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BIG DATA (An Introduction to Design Thinking - Process Guide (Prototype…
BIG DATA
An Introduction to Design
Thinking - Process Guide
Define
Provides focus and frames the problem
Inspires your team
Informs criterian for evaluating competing ideas
Captures the hearts and minds of people you mee
Prototype
Prototype mode is the generation of informative elements such as drawings, artifacts and objects with the intention of answering questions that bring us closer to the final solution.
To ideate and problem-solve.
To communicate
To start a conversation.
test possibilities.
Start building
ID a variable
Test
Create Experiences.
Ask users to compare
Ideate
Get obvious solutions out of your heads, and drive your team beyond them
Uncover unexpected areas of exploration
Harness the collective perspectives and strengths of your teams
DESIGN & THINKING FOR
COMMUNICATIONS PROFESSIONALS
Principles
dynamic and iterative
Promotes empathy
action-oriented
Creates shared meaning
Combines logic and creativity
Supports change
Benefits
Insists business people keep focused on humans and
human needs
relies on both creativity and logic.
tips for telling a great story
Collaborative
EMPATHIZE
BRAINSTORM
PROTOTYPE
Human
human needs and human problems
real or imagined human protagonists
Structured
Embrace details
Feature struggle and require
the character to change
Be about a specific person or
a small group of people