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Visual Wellbeing: Intersections of Rhetorical Theory and Design (RHETORIC…
Visual Wellbeing: Intersections
of Rhetorical Theory and Design
Ancient rhetoric
Modern design
Functional
Contextual
Social aspects of language
Symbol systems
RHETORIC
RHETORICAL DIMENSIONS
Pictures as a form of communication
Audiences´ perception of the images
Personal experience and culture
Art
Principles of rhetoric that may be learned
Kenneth Burke
Use of symbols to persuade creatures who by nature respond to symbols.
Symbolic action
Practice
Creation of rhetoric
Public and our everyday discourses
exchange of symbols
DIFFERENCE
Democratized as a practice than the practice of design
CONCEPTS
ENARGEIA (ENARGIA)
Ability to (re)create a vivid description
Present evidence so it seems to appear before the eye of the audience
Combines
Graphic, active and representing actuality
Involves
Visual clarity
Immediacy
Self-evidentia
Strong emotional appeal
Refers to energy
not necessarily visual
EUDAIMONIA (FLOURISHMENT)
Personal expressiveness of deeply held values.
Experience of enriching activities, of vitality
Human wellbeing
DESIGN
Art
Principles that may be taught and learned
Practice
Designing visual and material artifacts/objects.
DIFFERENCE
More restricted to “experts” or “designers” than to the public at large.
VISUAL WELLBEING
State of feeling healthy, happy, and content
Recognized precisely in one’s experience of objects through the visual sense
“Pleasurable looking”
Can be formulated using rhetorical concepts