Visual Wellbeing

Rethoric

Visual design

Relation

Assumptions

Goals

Function

Deal with

Function

Context

Social aspects

Language and symbol systems

Needs rethoric

To Instruct

To move

To please

Needs design

Fascination with sight and seeing

Mental images required in construction of memory

Use symbols to persuade creatures who by nature respond to symbols

All human symbols may be analyzed in rethorical terms

Art & Practice

Theory and skill development

Achieved through practice

Testable in practice

Key Concepts

Enargeia / Enargia

Ability to create a vivid description

Present evidence

"Graphic", "active","representing actuality"

Visual clarity, immediacy, self-evidentia, strong emotional appeal

Goal=Good/Pleasurable

Eudaimonia

Wellbeing,pleasure,happiness

Expression of virtue

Personal expressiveness

Deeply held values

Enriching activities

Meanings

Self-realization

Cultural rooted

Visual Wellbeing

Feeling healthy, happy and content

Experience of objects through visual sense

Power relationships

Intersubjectivity

Conscious experience

Cooperation

Influence

Persuasion

Exigence