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AT3 - Packaging (TECHNICAL SPECFICATIONS (WHAT NEEDS TO BE SUBMITTED…
AT3 - Packaging
TECHNICAL SPECFICATIONS
WEEK 17
Size - A3
Colour - Full Colour CMYK
Bleed - 3mm
Keyline - Separate layer and set to overprint stroke
WHAT NEEDS TO BE SUBMITTED
Final Hard Copy
Print, cut and folded prototype and final product
Final Soft Copy
High quality print ready PDF of the net
Smallest file size PDF of Visual Diary
One mock up of final packaging (www.mockupworld.com)
CONTENTS OF VISUAL DIARY
personalise it to own creative style/assessment
Fish Bone
understood copyright, moral rights, intellectual property issues and legislation
research of packaging
Scanned prototype identifying the different panels of your net
5 coloured digital mock ups
plan of manufacture of process of final construction
PART ONE - PACKAGING PROCESS
unpack assessment on Coggle
create EVD in InDesign
Fishbone
Identify what makes packaging successful
discuss legal requirements
Research existing packaging suitable for concept
don't forget to include sources
Use the Net Template
identify front, back, top, etc
apply initial ideas through colour
PART TWO - DIGITAL APPLICATION PROCESS
generate at least FIVE (5) digital coloured mock ups
look at the placement of:
Product name
brand name - Therapy Me
Slogan
Graphical elements
Packaging legislation - Symbols/ Barcode
Application of colours/typeface/variation from style guide
upload digital mockups to discussion board and seek feedback
explain what modifications will be made in light of feedback
narrow and refine final digital package
PART THREE - FINALISATION PROCESS
Save final version of PDF
Include bleed and trim marks
construct packaging safely and accurately
photograph final packaging and demonstrate with a product on www.mockupworld.com