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Advertising with Google Adword (1. Keyword Research :red_flag: (2. Type of…
Advertising with Google Adword
1. Keyword Research
:red_flag:
Tool used = Keyword Planner
2. Type of Keyword
Broad
Phrase
Exact
Broad Match modifier
Negative
3. Google AD creation
:red_flag:
AD's Characters limits
Headline - 25
URL- 35
Description - 70
Final URL - 1024
AD's Policies
Thing to include
Thing to avoid
3. Landing Page for Google AD's
:red_flag:
IMP elements
(ROTN)
R- Relevant
O- Original
T- Transparent
N- Navigable (Fast)
Follow all AD's policies
Mobile Responsive
Google Page Speed insight should be used to check Landing Page Score
4. Conversion Tracking
5. Bidding.
(Bidding Strategy)
MCPC
vCPM
CPE
CPV
Automated & Flexible
MAX Clicks (Previously automatic bidding)
Target search page location
Target outranking share
Enhanced CPC
Target CPA
Target ROAS (Return on AD Spend)
6. View ability