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2019 Priorities (Unify creative content cretion (Multichannel content…
2019 Priorities
Unify creative content cretion
Multichannel content
Create unified & Social Media strategy
Social Listening & response
Video strategy
One common platform (PIM) for web & print
InRiver PIM / DAM
SF Commerce Cloud plan
Profesionalize translation
X-Team colaboration
Brand
Digital
Creative
Transactional Marketing
Grow & measure Amazon engagement
Pilot eCommerce with Commerce Connector
Dealer Portal UX & Engagement
Support dealer eCommerce channels
Digital enablement
Agile / iterative delivery
Mobile first
Idea / Intake Management
Prioritization
Alignment with other units
Arnold
MTD IT
US MARTECH initiatives
Customer Service
Grow traffic
Regain Roomow traffic
Keep Cub Cadet growing
Accelerate Wolf growth
Unification
Robomow / WG & CC production
One SEM / SEO agency
Unified doman management
Data Driven Engagement
Simplified Analytics
Marketing Automation
eDM's
Newsletter
A/B testing