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Google Adword Jargons (2. Google AD Elements (AD Text / AD Copy, Headlines…
Google Adword Jargons
1. Keyword / Search term / Search queries
2. Google AD Elements
AD Text / AD Copy
Headlines
Body Description
Display URL
Destination URL / Final URL / Landing page
3. Impression
4. Clicks
5. Click through rate (CTR) = { Click \ Impression}
:!!:
6. Cost per click (CPC) = {click * actual CPC}
:!!:
Max CPC
Actual CPC
Ad Rank to beat \ Quality Score + 0.01$
:!!:
Quality Score
CTR above 1 - 1.5 %
Relevancy
Landing page quality
AD Extensions
Ad Rank = f(MAX CPC * Quality score) :!!:
Average CPC
7. Daily Budgets
8. Conversion.
(Lead / Install / download / sale)
9. Cost per conversion (CPL / CPA / CPI)-
[Cost / Conversion])
10. Conversion Rate.
(Conversion / Click * 100)
ROI