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Search Engine Marketing (1. SEM Defination :red_flag: (Advantages (Reach…
Search Engine Marketing
1. SEM Defination
:red_flag:
Importance
ZMOT
Advantages
Reach
Keyword Targeting
Device Targeting
Location Targeting
Date, Day & month Targeting
Relevance
Return on Investment
2. Where Google Ad's Show
:red_flag:
1. Search Network
Google SERP
Search partner result page
2. Display Network
Google AD-Sense Network
Google Owned properties
YouTube, Gmail, Google Finance etc
3. Google AD-Word Jargon :red_flag:
Googel Adword Account Hierarchy
Googel Adword Account Hierarchy
AD-Set 1
AD-2
AD-3
AD-1
AD-Set 3
AD-2
AD-3
AD-1
AD-Set 2
AD-2
AD-3
AD-1