Please enable JavaScript.
Coggle requires JavaScript to display documents.
Ways to FIX conversion problems (Step 2- Building Hypothesis :red_flag:…
Ways to FIX conversion problems
1. Types of conversion :red_flag:
1. Macro Conversion
2. Micro Conversion
2. Ways to FIX conversion :red_flag:problem
Step 1- Find a problem
Check Hygiene Factors
Load Time
Web Browser compatibility
Mobile compatibility
optimal forms length
Ad's & LP syncronization
Clear navigation path & user flows
Relevant content & alignment with buyers persona
Tools & Approaches to find problem
1. Quantitative Approaches
Web Analytics
Heat map Analysis
Tool to collect Quantitative Approches
VWO.Com :recycle:
CRAZY egg :recycle:
2. Qualitative Approaches
Web Experience Survey
Tool to collect Qualitative data
VWO.Com :recycle:
Step 2- Building Hypothesis :red_flag:
Lack of compelling headline
placement of CTA
Long form length
Step 3- Test Hypothesis
:red_flag:
A / B Testing
create different variants & identify high performing variants
Step 4- Final Step :red_flag:
Implement better performing variants
a. Test only those thing which are imp in terms of conversion
b. Run A/B test for long duration for important page element
decision
c. Wight high certainty / speed
Conclusion
ELO Approche
Experiment
Learn
Optimized
Tailored approach
What work for others may not work for you
Progressive profiling