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Ch 19: Introduction to Marketing (19.5: Marketing Functions (1.Marketing…
Ch 19: Introduction to Marketing
19.1: Meaning of Marketing
19.1.1: Traditional Concepts of Marketing
19.1.2: Modern concept of Marketing
19.1.3: Marketing Mgmt Philosophies
i.Production Concept
ii.Product Concept
iii.Selling Concept
iv.Marketing Concept
v.Societial Marketing Concept
19.2: Marketing vs. Selling
Key Terminologies
Market
Marketeer
Seller
Buyer
Consumer
Customer
Virtual Market
19.3: Importance of Marketing
19.4: Objectives of Marketing
(a)Provide Satisfaction to Customers
(b)Increase in Demand
(c)Provide Qetter Quality Product to the Customers
(d)Create Goodwill for the Organisation
(e)Generate Profitable Sales Volume
19.5: Marketing Functions
1.Marketing Research
2.Product Planning and Development
3.Buying and Assembling
4.Packaging
5.Standardisation and Grading
6.Branding
7.Pricing the Product
8.Promotion of the Product
9.Distribution
10.Selling
11.Storage and Warehousing
Transportation