Activity 1.4: Reading Mintzberg’s five Ps of strategy (Plan (Intended…
Activity 1.4: Reading Mintzberg’s five Ps of strategy
Deliberate Strategy - Linked to realised strategy
May or my not be a plan behind business patterns
Plans my go unrealised
Never quite the way it works
"a specific manoeuvre intended to outwit an opponent or competitor"
Including discussion of the efforts of announcing moves
The fighting brand
Use of threats of private antitrust suits
Actions to pre-empt competitive response
The strategy of conflict
Ploys to outwit rivals in a competitive or bargaining situation.
Strategy is a pattern - specifically, a pattern in a stream of actions. :pen: (Mintzberg and Waters, 1985).
Consistency in behaviour, whether or not intended.
May appear without preconception
Strategies may result from human actions but not human design :pen: (see Majone, 1976-1977)
Mediating force / Match :pen: Hofer and Schendel (1978:4)
in ecological terms
strategy becomes a niche
in management terms
formally, a product-market "domain" :pen: (Thompson, 1967)
the place in the environment where resources are concentrated.
In economic terms
a place generates "rent"
"returns to [being] in a 'unique' place" :pen: (Bowman, 1974:47)
herding together for protection
Looks outside the organisation
Looks inside the organisation
integrated way of preciving the world
individual ways of doing things
e.g. "The HP-WAY"
what do you want to be renowned for!
The " character" of an organisation :pen: Philip Selznick (1957:47)
built into the organisation
collective intuition about how the world works
exist only in the mind of interested parties
must be shared
united through a common thinking and/or behaviour