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Business Situation Framework (Company (cost structure (fixed, variable),…
Business Situation Framework
Customer
Who's the customer
what's the customer segments
what are their needs and buying criteria
what's important to them
why do they buy
how do they decide
each segments' price sensitivity
each segments' distribution channel preference
how big is each segment
which one are growing or shrinking
Product
Nature of product
what it does
how it's used
why it's useful
commodity or differentiable good
complementary goods
substitutes
lifecycles
packaging
Company
capabilities and expertise
distribution channels
cost structure
fixed
variable
investment cost(only if case involves an investment decision)
intangibles
financial situation
organizational structure
Competition
competitor market shaer concentration
competitor behaviors
target segment
products
pricing
distribution
Best practices
Barriers to entry
supplier concentration
regulatory environment