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Sustainable Bag (Target Audience (The target audience of the product is…
Sustainable Bag
Target Audience
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The target audience will use the product on an everyday basis, for example for running errands.
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Aesthetics
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The bag will have neutral colours : black, beige, white, grey and brown.
Ergonomics
The bag will be made out of non-rough, non-irritant materials so that it doesn't rub against the user's skin.
The bag will have two straps for the shoulder, which will have padding to make the bag more comfortable to carry.
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Materials
The bag will be made out of recycled cotton, which is a sustainable, durable, strong, tough and renewable material.
Function
Its primary function is to hold everyday items in a way that they are easy to access but don't fall out.
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Purpose
The purpose of this bag is for people aged 18-55 to have a bag option for everyday use that is not only highly sustainable but also directly influenced by their general needs.
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Company Identity
If the bag were to be sold by a company, the company would need to be known for its use of sustainable materials, which would be the standout feature of all the products of the company.
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