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Ethics in business (Ethical theories (Utilitarianism (Predict the…

- - - - Based on punished / rewarded
      - Self-centered, calculating, selfish
    - - Move towards the expectation of society
      - Concerned over legality and the opinion of others
    - - Concern how (marketing decision maker)
        judge themselves
      - Concern if it is right in long run even though it is legal and increases company profits
  - - - Extent of problems
      - Top management actions
      - Potential consequences
      - Social consequences
      - Probability of harm
      - Time until consequences
      - Number affected
    - - Code of ethics
        
        A guideline to help marketing managers and other employees make better decisions
        
        Advantage
        
        Help identify acceptable business practices
        
        Help control behavior internally
        
        Avoid confusion in decision making
        
        Facilitates discussion about right and wrong
    - - Promotional strategy
        eg. Misleading ad, 商品説明條例
      - Product strategy
        eg. Unsafe product (service)
      - Distribution strategy
        eg. Not supply products to small
        shops but only chain stores
      - Problem in pricing eg. Price fixing