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DIGITAL MEDIA DESIGN FUNDAMENTAL 10702 (Topic 8 (Classifications of…
DIGITAL MEDIA DESIGN FUNDAMENTAL 10702
TOPIC 4 EXTRA: What's the logo?
Criteria for a Successful Logo
Descriptiveness
Retention
Color
Visibility
Modularity
Application
Equity
Distinctiveness
Simplicity
Topic 4 : Signs and semiotic Model
Semiotics
Signified
Signifier
Topic 5 : Design Elements
elements of design
Space
Positive Space(Figure)
Negative Space(Ground)
Value
light (high key)(brighter)
dark (low key)(gloomy)
Texture
tactile
implied
Color
Shape and Form
how to design
Realistic现实主义
Distorted扭曲
nonobjective抽象
rectilinear直线
Abstract抽象
curvilinear(曲线
Line
line direction
Vertical lines.(balanced, stable)
Horizontal lines. (stable, calmness)
Diagonal lines. (motion and tension)
two types : visual lines and implied lines
Describe, analyse, communicate
The elements of art are sort of like atoms in the both serve as "building blocks."
Topic 6 Design Principles
Design Principles
設計原則
Variety and Contrast
Emphasis
Rhythm
Balance
Symmetric
Asymmeric
Repetition
Simplicity/Economy
Unity/Harmony
gestalt psychology
(gestalt 心理學
TOPIC 7 COLOR
Value and Contrast
Value andDepth
Color Systems
RGB
Green
Blue
Red
CMYK
Magenta
Yellow
Black
Cyan
What is color?
Hue
Topic 8
Typographic and Terminology
two categories
identify type
typographic forms
Typographic Terminology
Ascender(上邊伸出的部分）
Descender（下邊伸出的部分）
x- height（下部線）
Cap height(height of the capital letter)
Base line（中層高度）
Type size
Stroke or stem
Counter
Point size(height of type )
Pica(a unit of typographic measure)
Leading (measured in points , the amount of space between lines of type)
Letter spacing(the distance between characters)
Classifications of typeface
Classifications of typeface2
Serif
Sans serif(無襯線字體）
Classifications of typeface3(most pop)
Mordern
Slab Serif（粗襯字體
Transitional
Sans Serif（無襯線字體）
Old Style
Classifications of typeface1(based on function)
Text typefaces
Display typefaces
add
Type Selection
legibility vs Expression
TOPIC9 page layout
Proportional system and Grid
Golden Mean
Line of Golden Proportion
Rule of Thirds