Please enable JavaScript.
Coggle requires JavaScript to display documents.
marketing (Mission 6 Key to have success (be specific enough to guide…
marketing
-
Function
monitoring and analysing the market and developing trends,
opportunities, threats and competition
determining objectives and strategies in alignment with the
organisation’s mission, vision and values
identifying the most appropriate consumers to target and ensuring that products and services meet their needs and are suitably positioned in the relevant market
managing the brand(s) to project a coherent and compelling brand identity that attracts and builds relationships with consumers to secure a strong reputation and consumers’ goodwill and to guarantee future income and ward off competition
ensuring that products and services are communicated, delivered and offered at a price to consumers that constitutes an attractive proposition and ensuring that all points of contact in the exchange process enhance the purchase experience.
Process
Organisation’s mission,
vision and values
-
-
-
Implementation, monitoring
and evaluation
-
-
-
-
-
-
-
Value meaning
enduring belief that a specific mode of conduct or end-state of existence is personally or socially preferable to an opposite or converse mode of conduct or end-state of existence
Costumer value meaning
the sum total of benefits a customer is promised to
receive in return for his or her patronage and the associated payment