Graphic Design in the Digital Era: The Rhetoric of Hypertext (Linear and…
Graphic Design in the Digital Era:
The Rhetoric of Hypertext
the graphic media are the constructors of social thought and imagination.
Graphic signs have cognitive and symbolic role, and regulate our interpretation
The transformation of analogical into digital data has given rise to a new logic in the production of symbols and signs
Information contained in this way is more easily transferable, reproducible and modifiable
This brought the possibility that the universe of global information could be brought up to date via the computer screen
codex and computers are capable of
adequately managing linked nonlinear structures.
a system of accessing textual data in which the data is understood to be stored in no particular sequence
Linear and Nonlinear format
This distinction has to be made because this is how signs, words, or images lead to cross- references and relationships
Nonlinear format doesn't necessary mean complex thinking
text is no longer a line but a network.
Stance by opening up and interconnection within the reading process have led to the new approaches
But this also manage to put out a lot of fallacys
Linear discourse takes on this form because delivery is over time, and not because the thought is narrow or one-dimensional.
Nonlinear hypertexts are still built up from fragments of linear text and what is now needed is a capacity for writing in multiple circumstances and across various disciplines.
A web page is established as a hypertextual browser
The hermeneutic experience of navigation is driven in the
same way as with other formats, by the search for significance
The hypextext format sets its rules of interaction by optimizing the possibilities of electronic operations with respect to the nature of thought, memory, attention, and mobility
has a series of devices for help-
ing navigation and for building the experience.
Has icons and punctuation and navigation systems on the page that facilitate and contribute to the delivery of the discourse