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Market (Expansion (Trends and taste, Standard of living, Social and…
Market
Expansion
Trends and taste
Standard of living
Social and demographic changes
Tools
Market Segmentation
Market research
Targeted campaigns
Product tailoring
Caps in the market
Niche markets
Marketing modules
Assessing performance
Plan strategies
Market Share
Sales/Total market x 100
Market growth
Increase in sales/sales in the beginning x 100
Product life cycle
Introduction
Promotion
Market grows
Maturity
Profitability
4.Decline in sales
New products
Extension strategies
Product portfolio analysis
Success of goods and services
Marketing strategy
Updated information
Environment
Business
Economical
The whole picture
Reviews constantly
Learns from experience
Resource awareness
Unique selling point
Pricing strategy
Long-term pricing frame
Initial price
Price movement in product life cycle
Promotional
Offers
Price skimming
Price is set high to cover up production
Price declines
Penetration
Special offer
Normal price
Loss leasing
Selling one product as loss to sell other products
Product strategy
Researching
Market
Economy
Competition
Monitoring
After-sales service
Customer satisfaction
Relation
Marketing + production
Updating produts
Price adjustment
Objectives
4P
Product
New ones
Improve old ones
Extending product life cycle
After-sales service
Promotion
Brand
Price
Competitiviness
Good will
Placement
Strategic
Increase
Sales
Market share
Price awareness
Gain
Unique selling point
Promotion strategy
Promote
Old and new products
Raising awareness
Goals
Strategies