Concepts to be integrated within the discussion (LENOVO) :star: (GLOBAL…
Concepts to be integrated within the discussion (LENOVO)
Strategy in general
Can relate to Marketing Strategy and its significance
PROTECT & ATTACK STRATEGY :explode:is it helpful for its expansion?
Elaborate through other resources
Few articles with dates
APPLICATION OF STRATEGY
International Marketing mix
Elaborate on how it helps in mitigating different international risks
International or global promotion
How is it important?
What is this?
How LENOVO is practicing the same?
Evidences from the case
Balance between Standardization & Adaptation
GLOBAL COMMUNICATION & INTERACTION
global culture, within the organization, did it help them?
acquisitions IN TERMS OF GLOBAL STRATEGY
Vision of its's FOUNDER (If you know?)
DO EMPLOYEES SHOW global mindset? How?
TIGHT CENTRALIZATION OF CORE ELEMENTS, BUT STILL ADAPTING.
INTEGRATION RESPONSIVENESS FRAMEWORK
retention of international talent
competing the global competition
Linking with strategic ambition
Copyright: Dr. Veena Tewari
IMPORTANCE OF value chain analysis in creating competitive advantage
few references :check:
mention the importance of ENTRY MODE & WHAT ARE THE DIFFERENT RISKS OF GOING INTERNATIONAL