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WHOLE BRAIN CREATIVITY (Goals Driven (Analytical Intelligence (Analytical…
WHOLE BRAIN CREATIVITY
Goals Driven
Analytical Intelligence
Analytical intelligence includes how you frame a problem. Also how you evaluate an idea, including critical thinking.
DEVELOP
potential solutions
Where solutions or concepts are created, prototyped, tested and iterated. This process of trial and error helps to improve and refine ideas.
Vision Driven
Creative Intelligence
Artistic intelligence includes using your imagination, visual thinking, and how you envision possibilities.
DISCOVER
insight into the problem
To look at the question or problem in a fresh way, notice new things and gather insights.
People Driven
Relational Intelligence
Relational intelligence includes how your idea connects or impacts others within a system. How you collaborate, interact and co-create with others.
DEFINE
the area to focus upon
To make sense of all the possibilities identified in the discovery phase. The goal is to develop a clear innovative brief that frames the fundamental challenge.
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