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Swachh Bharat Mission (Achievements (Programme caught up as "Jan…
Swachh Bharat Mission
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Status
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8 crores toilets built, 5 lakh ODF villages
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Swachh Survekshan Survey (QCI) - 62% of rural households have toilets, 90% of individuals who have access, use the toilets
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Way forward
Use of mass media(Mobiles, TV) and interpersonal communication to continue
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Not a one-off event, need societal mindset and behavioural change
Spreading rational knowledge, using human emotions of pride and shame
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Methods like "Good morning Squads", "Dibba gang", posters
Strategic use of events like monsoon, outbreak of disease to sensitise about use of toilets
Build, Use, Continue Model