Adobe Marketo Acquisition (Blog Points (Integration of Sophisticated…
Adobe Marketo Acquisition
Adobe is banking on the acquisition of Marketo to strengthen its position as a leader in providing businesses with digital solutions for managing customer relationships and customer experience.
expanding relationships with clients in the telecom and financial services industries
Marketo competes mostly in the B2B marketing automation/campaign management
The B2B marketing segment has been incredibly hot over the past five to seven years,
The B2B Marketing/Lead Management market is still under-penetrated
Watch for Adobe to become more active in the B2B market and to develop integration with Adobe Marketing Cloud and other marketing tools in their portfolio.
Game-Changing’ MarTech Opportunities
Adobe Experience Manager
Adobe has been strong in direct-to-consumer B2C, direct marketing, and digital marketing.
Oracle's Eloqua product is a direct competitor to Marketo and has both the marketing technology
Integration of Sophisticated personalization engine and marketing automation is much needed.
Having native integration between ecommerce, marketing automation and CRM is a brown forest cake for B2C
Marketo generated revenue of about $321 million in 2017, so the Adobe offer represents a valuation of nearly 15X prior year revenue.
Forrester is forecasting the global market for B2B marketing automation to grow at a 19.4% CAGR over the 2017-to-2023 period from a base of $1.3 billion in 2017. That’s $3.7 billion by 2023
Difference between B2B and B2C Marketing Automation