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Ch 5 - Resources and capabilities (Role (Adapt, Changing environment,…
Ch 5 - Resources and capabilities
Role
Adapt
Changing environment
Exploit inner strengths
Identifying
Differences
Resources
Assets
Capabilities
What the company can do
Resource
Intangible
ej.Brand
Network
Trademarks
Culture
Human
Tangible
Assets
Profit generation
Saving, using less
More profit
Capabilities
What
Deploy resources for a result
Appraising
Strategic
Establish a competitive advantage
Relevance
Scarcity
Maintain
Transferability
Replicability
Durability
Profit
Bargaining power
Embeddedness
Rights
Relative
Benchmark
Developing
Exploiting Stregths
Managing weaknesses
Upgrade
Strengthen