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Ch 7 - Competitive advantage (Sustaining (Obscuring (Secrecy of returns,…
Ch 7 - Competitive advantage
Established
Higher return
Sources
External
Ability to respond
Internal
Innovation
Strategy
Business model
Product
Types
Cost
Design
Capacity utilization
Processes
Input cost
Economies of learning
Residual
Economies of scale
Differentiation
In product or interaction
Intangible
Tangible
Cost analysis
Differentiation
Sustaining
Deterrence
Stoping
Dominance
Ambiguity
Obscuring
Secrecy of returns
Lower prices
Resource