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Strategy: How platforms change competition (Winner-takes-all Markets (high…
Strategy: How platforms change competition
Platform Competition: Like 3D Chess
Competition at three Levels
Platform vs Partner
Partner vs Partner
Platform vs Platform
1: Preventing Multihoming
Examples
Apple keeping Adobe Flash Player outside
Alibaba keeping Baidu outside
Users engaging similar interactions on different platforms
3: Leveraging the Value of Data
:star: Data is the new oil
use Data to shore up the competitive positions
tactically
A/B testing
very effective
strategically
broader analysis
tracking of who is ...
creating value
on and off the plattform
studying the nature of the activities
controlling value
siphoning value
4:Redefining Mergers and Acquisition
two benefits for platforms
keep a partnership at arm's length reduces
acquire a portion of the value created by partner
platform companies can pursue fewer M&A deals
a platform don't need to own all the critical assets
What is M&A
Merger & Acquisitions strategies
business leader should add:
market access
complemetary products
substract supply chain cost
based on information asymmetry
2: Fostering Innovation Capturing their Value
Giving a roadmap for participating developers
Capture the new value which is created
but only if the value is inimitable
Examples
Alibaba´s search engine
Facebook´s search engine
Microsofts Office products
6: Enhanced Platform Design
Improve the quality of the tools
focus on specialised niche
Vimeo and Youtube
superior platform design
Airbnb vs Craiglist
Winner-takes-all Markets
high multihomoing or switching costs
lack of niche specialization
strong network effects
supply economies of scale
5:Platform Envelopment
Directly provide a similar feature
Indirectly via an ecosystem partner
compare to traditional pipeline business
move rapidly to respond to competitive moves
mount competitive assaults of their own