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Disruption: How platforms conquer and transform traditional industries…
Disruption: How platforms conquer and transform traditional industries
The impacts of platform disruption
Value consumption
New forms of consumer behavior
Quality control
Community-driven curation
Value creation
Tap new sources of supply
Minimize the barriers to usage for their users
Structural impacts of platform disruption
De-link Assets from value
Create the greatest economic value
Re-intermidiation
Market-mediating mechanism that scale
Algorithms
Social feedback
reputational information
Market aggregation
Centralized market
Ex: Amazon, Alibaba and Esty
Platform outcompete pipelines
Superior marginal economics
examples
Airbnb&Hillton and Sheraton
Positive network effects
A virtuous feedback loop
electronic ecosystems
be larger than most pipeline-based organizations
have access to more resource
digital technology
speed
convenience
reach
efficiency
How can incumbent companies fight back?
Study their own industries via a platform lens
Begin to build their own value-creating systems
Examples
Nike
McCormick Foods
scrutinize all transaction cost
product delivery
sales
marketing
customer service