Please enable JavaScript.
Coggle requires JavaScript to display documents.
STRENGTHS (Strong brand identity established through social media presence…
STRENGTHS
Strong brand identity established through social media presence, and online aesthetic
Active social media presence has gained a loyal fanbase, promoting customers to interact with the brand and tag their purchases hoping for recognition from the brand and the possibility of being reposted
-
-
Nasty Galaxy; Nasty Gal blog covering topics from fashion, beauty, entrepreneurs, artists, and trends, further instilling the brands identity and image as an independent millennial online lifestyle and clothing brand
Netflix show based on the founding of Nasty Gal has boosted the brands recognition, displaying the sassy independent brand spirit and showcasing clothing similar to what can be bought on the site.
WEAKNESSES
As a reseller rather than a manufacturer Nasty Gal has to work with other brands to keep their prices low
Quality of product is not always consistent as the clothes and accessories are made by various brands
-
Reselling products means they may not be restockable once sold out and as such the brand loses possible revenue during restock period
Inventory turn over depends on customer sales and a backup of outdated and out of trend clothing can cost the company severely
OPPORTUNITIES
-
-
Expansion out of reselling into original designs has allowed for more control over quality of product
-
-
THREATS
-
Brands such as Fashion Nova, Forever 21, and Urban Outfitters that all focus on the trendy millennial demographic
A failing trend can set the company back in inventory and lose considerable profit and credibility for being “in style"
-
-
-
