Experience the innovation (Use of modern/new technologies (AI, Chatbots,…
Experience the innovation
Use of modern/new technologies
Create a new twist/innovation on a traditional format
Literally get the user to 'experience' it by contributing/being involved
user generated content
Innovation lab - users can try and test products
Take it to the extreme
What would be the 'most innovative' we could be?
The world's most innovative sole / footwear?
What is the most innovative/cutting edge application for the product?
What about if you flip it, what would happen if we were as traditional as possible and refused to innovate?
what if no one in the world ever 'innovated' - would we still be living like cave men, would we climb hills with mammoth fur wrapped around our feet
Famous sayings and phrases related to this theme
Spell it out
Create a pledge, a manifesto
mimic a political campaign, create a movement
Play on our heritage
What's our history of evolution/innovation?
What gives us the right/authority to make this claim and to lead the way?
Drivers of change
what catalysts drive change?
Theory of evolution
Triumph over adversity
Tipping points in time/culture
What might our 'innovation' lead us to?
What does the future look like?
What does that journey mean to an individual?
What if we were talking about a different product - if Michelin created 'X'
Famous story plots, character arcs and tropes related to this theme