Please enable JavaScript.
Coggle requires JavaScript to display documents.
Problem: Increase revenue of Wick's Cafe :coffee: (Digital Ordering…
Problem: Increase revenue of Wick's Cafe
:coffee:
Digital Ordering system
Challenges
Potentially cost prohibitive
May require additional technical support
Potential benefits
Allows for quicker pickup by those in rush
Greater convenience may attract those who avoided the longer line
Generate data on ordering habits, popular products
Use information to better understand & respond to customer ordering behaviour
Establish potential digital communication channel with known customers
Use to send targeted messages / promotions
Implementation
Utilize online ordering system (likely existing application)
Allow online payment
Integrate with proposed delivery system
Create separate physical area for digital picks ups (potentially pick up window during warmer months)
Delivery option
Challenges
May require additional staff to accommodate volume of orders
Having enough space / physical capacity of cafe to prepare more orders
Keeping drinks warm if delivering many at once
Potential Benefits
Attract customers who may prefer to stay at their desks
Establish connections with nearby companies, businesses
Potentially could lead to catering offerings
Increase overall transactions
Implementation
Offer delivery option to nearby businesses
Integrate with digital ordering system
Could utilize 3rd party delivery service to fulfill deliveries
Deliver within specific, small radius
Target primarily to Airport Square office building (captive market) - 15 floors w/ several gov't, lawyers, architects, airline offices etc..
Focus delivery options on coffee & pastries, bagels
Offer discounts for higher volume orders (whole offices)
Targeted marketing
Challenges
Cost of marketing (either outsourcing, or paying existing staff to manage)
Chance that marketing efforts may not yield desired ROI
Potential Benefits
Take advantage of access to potentially large market with few other cafe options in nearby vicinity
Increase sales volume
Generate good word of mouth within organizations (such as Translink, neighboring offices)
Implementation
Use social media for low cost / organic marketing efforts
Post signage on cafe front about potential promotions
Also promote proposed delivery & digital ordering options
Focused marketing on local potential customer base
Specifically Airport Square office building / Translink Bus Yard
Offer discounts / promotions for Translink bus drivers
Reconfigure physical environment
Implementation
Modernize decor
Potentially display work of local artists
Bulletin board with local community news / events
Purchase newer furniture that occupies less space
Shift cream, sugar counter to side of space
Take advantage of access to side street to create takeout window
Could be used during warmer months as option for take away customers
Challenges
Risk alienating existing customer base
Lose "homey" community vibe
Cost investment for updating furniture / other physical modications
Potential downtime if required to close for updates
Potential Benefits:
More manageable flow of customers
Better ability to segment take away customers / stay in customers
Customers who may have avoided due to the large line up may be more likely to come in
More comfortable environment = more customers = more transactions
Create additional seating space
Have more "stay-in" customers who are more likely to order food options
Increase average value of transactions
Higher revenue
Increase appeal of the cafe as a potential event space during less busy hours (ie evenings)
Have ability to move furniture around to create perfomance space
Additional revenue stream