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Wick's Cafe (Marpole: South Vancouver) :coffee: (Environment (Exterior…
Wick's Cafe (Marpole: South Vancouver) :coffee:
Staff
Owner on site
Interacting with customers
Supporting staff (hands on)
5 staff members
Collaborative team
Communicating frequently with each other
Make efficient use of small space
Each takes an order then fills it
Frequently rotating
Recognize and acknowledge regulars
Contribute to welcoming environment
Now Hiring Sign posted
Candidate being interviewed by owner
Clientele
Regulars
Staff know order without asking
Friendly chit chat
Groups
tables of 3 or 4 (social meeting)
Pairs
Client meeting (appears to be real estate agent or insurance broker & client)
Two friends meeting
Singles
Working on laptops / browsing phones
Full capacity
Customers frequently entering
Usually a lineup throughout lunch hour
Office workers
steady stream from adjacent Airport Square builduing
Neighborhood residents
Definitely regulars
Meeting as part of daily routine
Bus Drivers (Translink uniforms)
Major bus yard nearby
Appear to be on breaks (or starting shifts)
Ordering
Menu options
Standard array of coffee drinks
Teas
Food options
Sweet
Muffins, pastries, cookies
Savoury
Sandwiches, soups, wraps
Process
Staff announce orders when ready
Staff familiar with orders of regulars
Sometimes deliver to table / sometimes not
Orders processed relatively quickly
Take away & For here
More people are picking up orders to take out, than those staying
Chalkboard Menus mounted high on walls
Seating
Different table configurations
2 seaters (x2)
3 seaters (x1)
4 seaters (x2)
high bar seating around perimeter
Mostly used by solo people
Most seating well utilized
One person is sitting at a 4-seat table w/ papers spread out
Chairs can be moved around / adjusted
Outdoor seating
Being used even in cooler weather
Large leather couch
Lounge corner (comfortable)
Occupies significant amount of space
Furniture is rather large, space consuming
Environment
Community vibe
Friendly/Welcoming
Only coffee shop in vicinity
Corner location
High traffic area
Highly visible
Large glass window walls on two sides
Natural light
people can see in / customers can see out
Sounds
The buzz of many conversations
Contemporary pop music at medium volume
Wifi available
several people using laptops
Slightly dated decor / art
One plant
Bold paint colours on walls (green, maroon)
Congested line up area
People standing waiting for orders
Lineup sometimes extends out entrance
Countertop for napkins, cream etc is in centre of floor and occupies signficant space
interferes with flow of people ordering, picking up orders
Exterior signage
Wick's Cafe sign
Small banner advertising cinnamon rolls
Hours posted but hard to notice
"OPEN" neon sign
Access to side street through secondary door
Used for loading inventory