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Issue:customers acquisition and loyalty (digital merkerting tools (booking…
Issue
:
customers
acquisition
and
loyalty
digital
merkerting
tools
social
media
can be applied to spread the brand quickly(Facebook,wechat )
a
flash
in some popular webset can attract more customers' attraction
booking
website
booking and choosing seats
orderinging food before arriving
create a simple
mobile
game
to gain coupon
promotion
programme
member
card
be used in this retaurant
be used in other popular stores,like Starbucks
be used to changed gifts
a
special
coupon
for
next
consume
20% off
one new dish to tasting
5 times points
coupon
for
new
customers
free soft drink
10%off
cross
marketing
showing Starbucks receipt can get 10%off
showing retaurant's receipt can get one cup of Starbucks
service
environment
using live folk music to match the restaurant,more intersting and relax
the menu should be changed to electric one,that is clean and easy to read
some seats for witing persons
special
preparations
some table for business,more formal
special loge for family with kids
a birthday party room for customers
attractive
activities
cooking
class
weekly
any members can register through website
the chef will teach different dishes
kids
club
some vegetables for kids to recognise
teach kids something ablout cooking
cooking
competition
monthly
any members can register
members cook by themselves and the winner will get a big surprise
draw lottery
, if your consumption reach $200, that will promote customers to consume more