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Deaf People in Hearing World PSA: I'll Tell You Later (Audience…
Deaf People in Hearing World PSA:
I'll Tell You Later
Audience
Hearing People
Teenagers/Young Adults
Parents (especially Parents of Deaf People)
Deaf People Ages 10-25
Message
Deaf People are often Isolated in their families from the lack of communication. Thus, awareness needs to be raised for the validity of ASL and Deaf Culture to Hearing people
Themes
Family
Isolation
Communication Gap
Language
Cultural Identity
Oppression
Statistics/Facts
90-95% of Deaf People are born to Hearing Parents
Of those Hearing Parents, only around 5-10% learn ASL
Call to Action
Raise Deaf Culture and Sign Language Awareness
Join the fight in educating Sign Language over Oralism
Styles
Sad, Dark Tones (Possibly Drained color palettes or Black and White)
Visual Story Representation
Deaf boy or girl in a hearing family as several scenarios leaves them asking for clarification only to be pushed aside with the constant "I'll tell you later"
One of the Hearing siblings learns about ASL in school and ponders it
Story Section Ends with Sibling showing Deaf sibling a sloppy first attempt at sign for "I'm sorry. I didn't understand how you felt, but I want to learn."
PSA Ends on Dark Screen with Call to Action