Please enable JavaScript.

Coggle requires JavaScript to display documents.

Perception (Needs and Interests (We tend to pay attention to information…

- - - - For example, a person’s identity as a Native American may become salient when they are protesting at the Columbus Day parade in Denver, Colorado.
  - - - In terms of proximity, we tend to think that things that are close together go together
        
        For example, have you ever been waiting to be helped in a business and the clerk assumes that you and the person standing beside you are together?
      - We also group things together based on similarity. We tend to think similar-looking or similar-acting things belong together.
        
        I have two friends that I occasionally go out with, and we are all three males, around the same age, of the same race, with short hair and glasses.
      - We also organize information that we take in based on difference. In this case, we assume that the item that looks or acts different from the rest doesn’t belong with the group.
        
        My friend’s mother, who is Vietnamese American, was attending a conference at which another attendee assumed she was a hotel worker and asked her to throw something away for her. In this case, my friend’s mother was a person of color at a convention with mostly white attendees, so an impression was formed based on the other person’s perception of this difference.
    - - Punctuation refers to the structuring of information into a timeline to determine the cause (stimulus) and effect (response) of our communication interactions.