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Perception (Organizing Information (Organizing- the second part of the…
Perception
Process of selecting, organizing, and interpreting information.
Selecting Information
Selecting- first part of the perception process, in which we focus our attention on certain information.
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Needs and Interests
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As communicators, you can take advantage of this perceptual tendency by adapting your topic and content to the interests of your audience.
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Expectations
For something unexpected to become salient, it has to reach a certain threshold of difference.
our expectations are often based on previous experience and patterns we have observed and internalized,
Organizing Information
Organizing- the second part of the perception process, in which we sort and categorize information that we perceive based on innate and learned cognitive patterns
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Punctuation- the structuring of information into a timeline to determine the cause (stimulus) and effect (response) of our communication interactions
Interpreting Information
Interpretation- third part of the perception process, in which we assign meaning to our experiences using mental structures known as schemata
Schemata- databases of stored, related information that we use to interpret new experiences
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