Please enable JavaScript.
Coggle requires JavaScript to display documents.
Jetzt wirds Effizienz (Pricing and Demand (Product mix pricing strategies,…
Jetzt wirds Effizienz
-
-
maslows hierarchy of needs
-
-
-
-
-
-
-
Communication Process
-
- Determine the communication objectives
(Buyer readyness stage)
-
-
-
-
-
-
-
- Choose communication channel
-
-
marketing process
- construct a marketing program
- build customer relationship
- design marketing strategy
- capture value from costumers
-
Buyer Styles/roles (B2B)
-
-
-
-
-
-
Differentiation Strategies
-
-
-
-
-
Branding Strategies
Individual Branding
Family Branding
Corporate Branding
Brand Sponsorship
Co-Branding
Customer Groups
strangers: low profit, short term
true friends: high profit, long term
Butterflies: high profit, short term
Barnacles: low profits, long term
BCG: growth share matrix:
Question marks: high grow, low shares
dogs: low grow, low share
Stars: high grow, high share
cash cows: low grow, high shares
-
influences on buyers (B2B)
Environmental
-
-
-
-
-
-
Organisational
-
-
-
-
Interpersonal
-
-
-
-
Individual
-
-
-
-
-
-
4 P's
-
-
-
-
Segmentation
-
-
-
-
-
-
Product lifecycle
-
-
-
-
-
-
-
Modifications
-
-
-
-
-
Services
-
Service profit chain
-
- Satisfied and productive service employees
-
- Satisfied and loyal costumers
- Healthy service profits and growth
-
-
Promotion Mix
Advertising
-
-
-
-
Sales Promotion
-
-
-
-
Personal Selling
-
-
-
-
-
-
Events
-
-
-
-
-
-
-
Target marketing strategies
-
-
Product Mix
-
Product Line
-
Product Line Stretching
-
-
-
Competition
-
Assessing competitors
-
-
-
Types of positions
Market leader
-
-
-
Market challanger
-
-
-
Market nicher
by consumer, market, quality-price, service
-
-
-