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Marketing mix problem - Place (Concerns (Too many variations, Limited…
Marketing mix problem - Place
Process
Data collected from different departments
Variations of financial statements
Requests to access accounts
Technology
Multiple Excel spreadsheets
Qualitrain data base
Password protected
Customers
Directors
Accountants
Public sector bodies
Managers
Employees
Concerns
Too many variations
Limited access
Responsiveness
Communication
Dissatisfied customers