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Perception (The role of schemata in the interpretation of perceptual…

- - - - we can use this knowledge to our benefit by minunizing distractions then we have something important to say
    - - we tend to find some salient information that interests us.For example,in many times stimuli that meet our needs are also interesting,like Television show ,video games
    - - we can find expected things salient and find things that are unexpected salient.For example,if we are expecting a package to be delivered,you might pick up on the slightest noise of a truck engine or someone footsteps approaching your front door
- - - - In terns of similarity,we tend to think similar-looking or similar-acting things belong together.For example,you try to go out with your friends and you are same age ,same race with short hair and glasses with them.you will assumed by others that you are brothers with your friends
    - - In terms of difference,we assume that the item that looks or acts different from the rest does not belong with the group.For example,My friend's mother is a Vietnamese-American and is attending a meeting. Another participant thinks she is a hotel staff member and asks her to throw something for her. In this case, my friend's mother is a colored person, mostly a white participant, so it forms an impression based on the other's perception of this difference.
        Communication
    - - In terms of proximity,we tend to think that things that are close together go together.For example,if u try waiting for help in a business,the clerk will assumes that you and the person standing beside u are together