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New Business Models in Emerging Markets (Identify unmet needs (understand…
New Business Models in Emerging Markets
Emerging Economies
A lot of growth to be found
A lot of obstacles
not required to forgo profits
Innovation in business models is required to enter
excellent arenas for trying product innovation
Identify unmet needs
jobs that can be fulfilled at a profit
focus on the middle market
understand what potential buyers actually need
Customer Value Proposition
Affordability
Access
Study what your customers are doing with your product
Look at the alternatives to your offerings that customers buy
Watch for compensating behavior
Search for explanations
Going to a New Businesses Model
Overhead
Margin Requirements
Resource Velocity
Profit Formula
Key Processes
Customer value Proposition
Key Resources