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The Healthcare Knowledge Economy (Current Players (Consumers, TOP-DOWN…
The Healthcare Knowledge Economy
Current Players
Medical Research Institutions
Doctors
Other Healthcare professionals
Pharmacompanies
FMCG Players offering healthcare solutions
Consumers
Pharmacies
Government
TOP-DOWN FLOW OF INFO
:question: How does ULCH also play in the new economy?
"Controlling" the conversation?
Making significant contributions to the knowledge economy?
Supporting players who already have a headstart?
New Players
Patients/Patient Networks
High Profile "Lay" Practitioners
Enablers
Connectivity 24/7 Trend
Outsourcing to Technology
Hypr Fstr
Instant Fame
Tribes
Vigilants
advocates
Alternative Knowledge Seekers
Consumer Communities
Neo-Tribalism Trend
HORIZONTAL FLOW OF INFO
Knowledge as Currency
Historically High Value Health Info
Doctor Recommended
Well researched
Tried & tested
Backed by a major Pharma player
NOW and IN THE FUTURE
REVALUATION of what "Valuable" Health info is
Need to Fit this into Lifesyle
Existing Mistrust of institutions
Failure of Institutions
Wanted: Trust Merchantes