The Healthcare Knowledge Economy (Current Players (Consumers (), TOP-DOWN…
The Healthcare Knowledge Economy
Medical Research Institutions
Other Healthcare professionals
FMCG Players offering healthcare solutions
TOP-DOWN FLOW OF INFO
:question: How does ULCH also play in the new economy?
"Controlling" the conversation?
Making significant contributions to the knowledge economy?
Supporting players who already have a headstart?
High Profile "Lay" Practitioners
Connectivity 24/7 Trend
Outsourcing to Technology
Alternative Knowledge Seekers
HORIZONTAL FLOW OF INFO
Knowledge as Currency
Historically High Value Health Info
Tried & tested
Backed by a major Pharma player
NOW and IN THE FUTURE
REVALUATION of what "Valuable" Health info is
Need to Fit this into Lifesyle
Existing Mistrust of institutions
Failure of Institutions
Wanted: Trust Merchantes