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Being Part of a Globalised World: How do we respond to tensions arising…

- - - - France
        
        Concern with dominating European film industry
        
        40% of TV programmes must be French and TV programmes of non-European programmes cannot exceed 40% of programmes screened in country
      - China
        
        Annual limit of 34 imported foreign films
        
        Periodic cultural blackout days where foreign films cannot be shown
        
        Chinese called to boycott 2008 Kung Fu Panda as it was seen to be an inaccurate portrayal of Chinese culture
    - - Dynamic relationship between local and foreign cultures can influence American products, as seen from hybridisation in American productions
    - - Independence (Empowers people to develop their own identity)
      - Individuality
  - - - Rise in K Pop music which is gaining fan bases in Asia, Europe
      - Korean films and dramas becoming part of programming of many free to air and satellite television stations beyond Asia, including Middle East
      - Popularity of Korean products in SG (Fairprice had 200 types in 2008 but over 400 types in 2013)
    - - In August 2011, thousands of Japanese protestors rallied in front of headquarters of Fuji Television, expressing unhappiness with increasing presence of Korean programmes in daily broadcast
      - Stemmed from underlying political tensions between Japan and Korea which caused deteriorating public perceptions of Korea
- - - - Many Italians protested against McDonald's plans to build its first fast food restaurant in Italy with bowls of pasta in their hands in 1986 as it was seen as an Americanisation of Italian culture
      - 1996 attack on KFA restaurant in Bangalore by group of farmers who demanded the chain leave India as they imposed Western farming methods on local farmers which were resource intensive, many unable to afford farming methods risked losing farms