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AS Marketing - Product :explode: (Unique selling point (USP) benefits :…
AS Marketing - Product :explode:
New product development (NPD)
Durability
Performance
Quality
Appearance
Unique selling point (USP) benefits :
Free publicity
Higher sales
Opportunities to charge higher prices
Customers enjoy the brand identity
Effective promotion with differentiation
Product life cycle
Growth
Maturity/saturation
Introduction
Decline
Brand attributes
Tangible (measurable)
Intangible (subjective)